The world of sports and technology collided in shocking fashion this week after reports emerged that Tesla CEO Elon Musk personally offered Manchester City superstar Erling Haaland a jaw-dropping $100 million deal to promote his rumored smartphone, the Tesla Pi. Yet, what truly shocked fans and business insiders wasn’t Musk’s bold offer — but Haaland’s icy, unexpected reaction.
According to sources close to the deal, Musk’s team had approached Haaland earlier this month with what was described as one of the most lucrative endorsement contracts ever proposed to an athlete. The offer reportedly included a massive upfront payment, equity in Tesla’s upcoming product line, and full creative freedom for Haaland to represent the brand globally.
But instead of jumping at the chance to work with one of the richest and most powerful men on the planet, the Norwegian striker allegedly “politely declined and went completely silent.”
Social media exploded when the story broke. Fans were left speechless, asking: Why would Haaland — one of football’s biggest stars — turn down $100 million from Elon Musk?
A source close to the player claimed Haaland’s response was simple yet powerful: “He’s not motivated by money or fame. He doesn’t want his name tied to anything he doesn’t fully believe in.”
That statement alone sent shockwaves through both the sports and tech industries. In a world where celebrities line up for brand deals worth a fraction of that amount, Haaland’s decision to “ignore” Musk’s offer appears almost unthinkable. Many are calling it the boldest move of his career — one that redefines what integrity looks like in the age of billion-dollar endorsements.
Industry insiders believe Musk was counting on Haaland’s global influence and clean public image to help catapult Tesla Pi into the smartphone market, challenging Apple and Samsung. With his massive fanbase, particularly among younger audiences, Haaland was viewed as the perfect face for the futuristic device.
“Elon Musk doesn’t just make offers like this to anyone,” one tech analyst noted. “If he reached out to Haaland directly, it means he saw him as more than a footballer — he saw him as a cultural icon who could redefine marketing for Tesla’s next era. The rejection must have stung.”
Indeed, Musk’s empire has always relied on star power — from celebrities endorsing Tesla cars to influencers promoting SpaceX and X (formerly Twitter). But this time, his charm and financial might weren’t enough.
What’s even more surprising is how Haaland handled the situation. There was no public statement, no drama, no attempt to leverage the offer for attention. He simply turned it down and continued training with Manchester City as if nothing had happened.
One insider revealed, “Musk was shocked. He thought everyone had a price. But Haaland didn’t even counteroffer — he just said ‘no thank you.’”
The internet, however, couldn’t stay quiet. Fans praised Haaland for his calm defiance:
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“$100 million and he still said no? That’s a man with principles.”
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“Elon Musk finally met someone who can’t be bought.”
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“This is why Haaland is different — he doesn’t chase money, money chases him.”
Others speculated that Haaland might have refused due to Tesla’s controversies or Musk’s unpredictable behavior online. Some even believe the footballer’s focus on his career and discipline played a huge role — as Haaland is known for living a minimalist, focused lifestyle that revolves entirely around performance and health.
Still, the question remains: will Elon Musk try again? Those close to Tesla suggest Musk is “not the type to give up easily,” and might return with an even bigger offer. But Haaland’s silence seems to have sent a message louder than words — not every empire can buy loyalty.
In the end, this shocking standoff between one of the world’s most powerful billionaires and football’s brightest star has become more than just a business story. It’s a statement — a rare reminder that even in a world obsessed with money, fame, and influence, there are still people who simply can’t be swayed.
And as for Elon Musk? Sources say he’s already “reconsidering” who might replace Haaland as the face of Tesla Pi. But one thing’s for sure: the world will never forget the moment the unstoppable billionaire met the unshakable footballer — and lost.