Recent legal filings reveal that Justin Baldoni allegedly invoked a social media post targeting Hailey Bieber as an example of a campaign to allegedly target Blake Lively’s reputation. In the complaint, the actress claims that his “It Ends With Us” co-star worked with public relations professionals to strategize a negative online narrative, similar to a viral post that labeled Hailey Bieber as a bully.

The evidence shows screenshots of Justin Baldoni texting his crisis management team with a screenshot of a tweet about Hailey Bieber’s “history of bullying many women.” He allegedly told his team to use a similar strategy to attack Blake Lively’s image.“This is what we would need,” he explained to his crisis management team:

Text message evidence shows Justin Baldoni allegedly sending his PR team a Twitter thread about Hailey Bieber as an example for their campaign against Blake Lively.

Additionally, alleged texts reveal the PR team celebrating the online narrative in his favor. pic.twitter.com/1OcAuAupC3

— Pop Base (@PopBase) December 21, 2024

Along with this revelation, on December 21, 2024, Blake Lively sued his co-star with claims of unwelcome remarks, improvised intimate scenes, and inappropriate sexual content while working in the “It Ends With Us” film. The actress affirms that the harassment then resulted in efforts to damage her image online. In response, Justin Baldoni’s lawyer, Bryan Freedman, insists her complaint is an attempt to overcome negative publicity.