Football superstar Cristiano Ronaldo has hired a team of up to 21 experts to run his personal YouTube channel. Perhaps thanks to the “care” of this staff, Ronaldo’s channel continues to set records.

According to a source, the work of these 21 people is very clear. Specifically, 16 employees of a private company are assigned to take care of the YouTube channel “UR Cristiano”. The remaining 5 people (from the media company Whisper in the UK) will go to Saudi Arabia to produce content about CR7’s daily life and work.

Advertisements

X

“To show people stories about Ronaldo that have never been seen before, we need time. Ronaldo is not a YouTuber and will not become a YouTuber. He is a professional footballer and will become a businessman,” The Athletic reported.

In July, Ronaldo officially entered the field of content creation on YouTube. With millions of followers on Instagram and being the highest-earning athlete in the world, the launch of the YouTube channel called “UR Cristiano” attracted a lot of public attention.

After just 90 minutes, the channel quickly reached 1 million subscribers and Ronaldo personally received the YouTube Gold button. Currently, this number has surpassed 66 million people.

In August, Guinness World Records recognized “UR Cristiano” as the YouTube channel with the most subscribers in 24 hours (reaching nearly 20 million subscribers).

Pedro Pinta, YouTube’s vice president for Europe, the Middle East and Africa, commented on Ronaldo’s appearance on the channel: “The partnership between YouTube and football legend Cristiano Ronaldo is a commitment between passionate and ambitious people. This is just the beginning of an exciting journey. We are very excited to see what’s next.”

Up to now, the content on the channel “UR Cristiano” has mainly been about fun activities, family travel and a podcast about the love story between Ronaldo and his girlfriend Georgina Rodriguez.